The Client
Harlington Counselling is a relatively new business (established in 2019), providing therapeutic counselling services. The target client base was initially focused on the local areas around Harlington and Flitwick in Bedfordshire.
The COVID-19 pandemic and onset of lockdown placed restrictions on face-to-face therapy, creating a need for Natasha at Harlington Counselling to provide online therapy services instead. This alongside the overall increased awareness of mental health issues and the benefits of talking therapy during COVID-19, created an opportunity to reach a wider client base within the UK and even further afield.
The Challenge
Harlington Counselling already had a basic website which was comparable to its main competitors’ in the local area. It had been adequate in a pre-COVID-19 climate where local advertising and word of mouth had been the main source of client leads. However, it was no longer fit for purpose in a new world where there is an ever-increasing use of the internet to find online services.
The challenge was to create a website that held onto that personal, local, trustworthy feel, but took on elements of content and functionality consistent with that of the large counselling organisations, thereby creating the impression of an established professional business in therapeutic counselling services.
The solution
Without having any suitable equivalent ‘individual practitioner’ websites to use for comparison, Opensight’s Design Team started by helping Natasha to see the potential impact for her business of creating a new brand design and functionality which would be attractive to a wider audience both in terms of location and target client.
Opensight created an initial concept proposal which included different options for company logo, layout and design themes. They then worked closely with Natasha to develop this into a new bespoke, contemporary website aimed at attracting potential clients in the therapeutic counselling services business. The website will help them visualise the benefits of therapy, and gain their trust enough to make an enquiry.
The result
The result was a complete rebrand for Harlington Counselling which included integrating a new brand identity into other marketing tools such as copy advertising, letterhead and email signatures. Natasha at Harlington Counselling was especially delighted with the new logo which she felt perfectly reflected her image of the ethos of the company.
The process also demonstrated to Natasha the potential value in using other social media platforms for marketing and the importance of ongoing business analytics. She is currently in discussions with Opensight regarding Harlington Counselling’s wider digital strategy.
See the project here: https://www.harlingtoncounselling.co.uk/