CleanEvent Services is the UK’s leading cleaning company specialising in sports, leisure, healthcare and retail venues. Some of their clients include the London 2012 Olympic and Paralympic Games, Cheltenham Racecourse, Craven Cottage Fulham Football Club, Frimley Health NHS Foundation Trust and many more. They have been providing industry-leading professional cleaning services for over 20 years.
CleanEvent Services being a company for over two decades already had its own basic website and loyal clients. When the pandemic occurred, the team of CleanEvent Services understood that they needed to adapt to the new changes. The crisis has inevitably changed the world. Competitors focused on establishing bespoke websites to keep their customers and cope with the changes of the new way of living. A new approach was needed to ensure lead generation, keeping their customers engaged and being in front of the competitors in the rapidly evolving digital world.
The challenge was to completely redesign the old website into a new, intuitive and high-converting website that stays ahead of the competition. Being a leader in the cleaning services industry in the UK, CleanEvent’s new website had to be instantly recognised, be approachable, interesting and easy to navigate for their customers.
It was our mission to conduct laser-focused competitors and audience research, as well as an analysis of the overall brand. These data were used to assist us in bringing the right decisions when developing the new website. Working closely with the team of CleanEvent Services, listening carefully to their idea and expectations, we combined our data with their request and established a project pathway.
Our proposal focused on an approachable, modern website that perfectly shows Clean Event Services’s high-quality work and bespoke service. Moreover, the team of OpenSight focused on delivering an intuitive look, one that resonates with the needs of their customers, keeps loyal clients coming back to it and is a lead magnet for new consumers.
Quality, Reliability, placing Customer First, Results-Driven, Innovation and complete Transparency are OpenSight’s main traits. Thanks to the amazing communication with the team of CleanEvent Services, the result was a bespoke, engaging and easy to use website focused on their consumers. A digital storefront with a new look that perfectly portrays CleanEvent’s mission, goals and vision while providing their visitors with a stunning digital experience. The new, fresh website tells a story that keeps its audience interested, inspires new leads and ensures audience growth.
The feedback we received so far was overly positive and within a week of the website going live, we’ve noticed a high increase in visitors, greatly reduced bounce rates and new sales coming through the new website.
See the project here: https://ceworld.com/