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How using social media for marketing magnifies your lead generation

by | Jul 26, 2021

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It’s been a few years since Social Media Marketing became an important tool to be used in your digital marketing strategy. It is one of the most effective ways to approach your audience, grow brand awareness and generate new leads. Using social media for marketing, your business will always be in the eyes of your consumers and ahead of the competition. Besides powering your brand awareness to the next level and generate new leads, you can also use social networks to share valuable information, get close with your clients using behind-the-scenes material etc.

According to the latest studies, 58.11% of the world’s population is active on social media. Implementing social media marketing is a necessary component of your marketing efforts. By using social media for marketing, you can build strong relations between your brand and consumers. It is a lead generation magnet that lets people know what your business is about and a great way to reach out to you. Here are a few tips on how your business can benefit from using social media for marketing.

Grow Brand Loyalty by using social media for marketing

Social media provides an enormous opportunity to promoting your products and services, establishing close relations with your consumers and standing out in the ocean of competitors. It provides your customers options and choices and using the right strategy, your business can emerge on top of your competition. Using social media for marketing means your brand will stay in the minds of your target audience in the long term through using smartly planned out content of value.

Massive reach and lead generation

A large part of the world’s population uses Facebook as their primary social media channel. Linkedin still remains a great platform for professional reach and business communication. Youtube is the number one video platform. Then, we have Instagram, Twitter, TikTok, Telegram and many other social media that you can choose from depending on your brand’s voice, goals and preferred target audience. If you realise the potential of using social media for marketing, then finding your target audience on the respective platform is the first necessary step. Secondly, establish eye-catchy, engaging content of value to your consumers and last, but not least, start expanding your reach and customer base by using the power and features provided by social media.

Get in touch with your consumers

As a company, social media provides you with the opportunity to discover new places where your consumers meet and discuss topics in your niche. You have the tools to track, analyse their issues and find ways to solve their problems starting out with a specifically tailored way of communication. In real life, a local salesperson responds with a friendly “Hello, how can I help you” to a first-time customer – an approach which could fail because the consumer doesn’t speak your language. But, by using social media for marketing you can listen to your audience, analyse their way of communication and approach them with a new, more approachable way of communication. You can use bespoke tools to get important insights into your own target group like finding out what your consumers like, which things frustrate them, at which time they are most active on social media, how to they interact with your content etc.

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Skyrocketing past big competitors in the market

With the rise of the digital world, the financial possibility only is no longer enough to get to your competitors. Thanks to using social media for marketing, companies have to find specifically tailored ways to approach their consumers and provide them with continuous bespoke service in order to establish a long term customer base. Creating a social media marketing strategy can boost your business to a whole new level and skyrocket past big competitors.

By using social media for marketing, firstly, you’ll need to determine whether will you use it as a tool for communication and nurturing relationships with your consumers, as a product promotion tool or both. For example, if your goal is to promote a product, social media networks give you the capabilities to set up a campaign announcement and encourage your potential consumers to an event. But, if your goal is to communicate, then establishing a smart strategy to interact with your users on a more regular level is a better approach.

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