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Here’s Some Cool Social Media Marketing Tips You Should Know

by | Sep 13, 2021

In order to understand the latest social media platform updates, as well as maximise your efforts in lead generation, it’s important to understand your consumption trends and find ways how people are using social apps to connect. By acquiring such data, you and your business will get a better idea of what people love to see from your brand. Let’s dive into a few social media marketing tips that could help you in crafting your marketing strategy. According to the latest research, there is a rise of consumers on social media apps ($3.2 billion in the first half of 2021). These numbers are expected to grow at an annual growth rate of approximately 29% moving forward and will reach $78 billion by 2025.
It’s fairly known that social media trends do not last long like other industries due to the constant evolving of the algorithm, the highly competitive field and the way clients consume products. Nevertheless, businesses should always adapt and do their best to power up their engagement and sales. Riding on a trend can get tremendous attention and be highly rewarding. Another amazing trait is that it also contributes to the character of your brand. As mentioned previously, trends do not last too long in the social media marketing field, but there are few trends that seem to stick for quite some time. Here are a few social media marketing tips to boost your engagement and brand recognition:

Have a Mobile-Friendly Content

One of our social media marketing tips is focused on your social media content. We already know that most people surf the internet and visit social media using their smartphones. That is the main reason why social platforms are created in a mobile-friendly manner. Using the social media tools provided by each platform to tweak your content can assist your business in crafting a brand image that sticks for a very long time. Always keep in mind that your content needs to be mobile-friendly and also edited with the provided social media marketing tools.

Video is Still Number #1

The most engaging and attention-drawing trend in social media is video. Although it has evolved quite a lot during the past few years and various ways emerged as to how consumers interact with video, it still remains the number 1 magnet for audience engagement. There are several video forms that now exist on social media and a good marketing strategy involves all of them in a proper way to ensure business growth and popularity.
Live Videos make your audience feel inclusive of the events as well as makes you and your brand look friendly and accessible.
Short form vertical videos (e.g. reels) are crafted for micro-content.
You can also use product demo videos to inform your audience about your product and boost sales.

Chat on Social Media is Your Best Bet

Most consumers love to work on multiple things at the same time. When they notice a product while scrolling on your social media page, they usually want to know about it or get it as soon as possible. We can assure you that they wouldn’t like to give the effort of writing an email or have a phone call. Instead, they will write to you directly on that particular social media. Responding as soon as possible (in the first 15 minutes it’s even better!) guarantees a good relationship and a lasting impression from your consumers. Build relations with your customers by replying to them and solving their needs when asked and raise your credibility while saving time and effort for both you and your client.


Paid Ads influence your consumer’s decisions

Lastly from our social media marketing tips, did you know that Social Media Ads can be a powerful influence on your client’s shopping decisions? The tools provided by social media have found various ways to generate leads and sales through the use of social media targeting. The first step is getting your audience’s attention, followed by a strong advertising strategy that makes them click the link and go to your products and services. Using social media ads to target your consumers with custom-tailored, specific content can be a great way to influence their shopping decisions. This highly effective method can help you create an amazing and loyal consumer base.


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