You’ve prepared your content to reach out to your consumers, set up an emailing schedule and started your email campaigns. Although your marketing team is doing their best to push your products and services across your customer base, you’ve barely seen any results. Most of your emails have been completely ignored, there is no light at the end of the tunnel and you lose hope about generating leads using email marketing.
You check the latest statistics and analyses regarding businesses and advertising strategies looking for email marketing tips that should boost your lead generation and make your consumers engaged with your brand. The statistics show that:
- 87% of B2B marketers use email as a distribution channel.
- 79% of B2C marketers focus on email strategies to spread their new articles or blog posts.
- The latest studies show that email marketing is the most reliable channel for nurturing and converting leads to sales down the funnel.
- 70% of professionals use email to share content related to their company or industry.
- Email has a 90.3% penetration rate
That must be wrong – you think. You’ve tried every single approach and still, your advertising strategies haven’t shown any real results, despite the fact that there are 4.03 billion people around the globe who used email in 2021.
We understand your struggles! And the latest statistics are true. Even today, email marketing remains the Number 1 lead generation for most businesses. Firstly, here are a few email marketing tips that could help you in crafting a bespoke, top-notch quality campaign:
Avoid losing consumers by not asking how often do they want to get your emails. Focus on your metrics. Do not keep an eye ONLY on the open rate alone – always check your click-through rate too. This metric will help you understand how much your leads are interested in your content and take action to prove it.
You will notice that your consumers can quickly get annoyed (even unsubscribe) if the content you send to them is not relevant to their interests and needs. Another one of our email marketing tips for you: You need to understand what your customers want from you, what they need – and usually, it will depend on where they are in the buyer’s journey.
Make your offers simple. Avoid giving your buyers too many choices that could confuse them. Your email campaigns need to be personalised for your customers, concise and straight to the point, offering simpler choices (usually 3 – 6 are the magic numbers).
Continuing onwards with our email marketing tips. Secondly, let’s check the AIDA marketing funnel. If properly implemented in your email campaigns, it will dictate the strategies on which content you could use to bring your consumers closer to converting them to sales. Email is an integral part of your sales process across the entire funnel, not just the early stages of marketing.
If we check out the latest research regarding the performance of Email Marketing, you can notice that Email Newsletters can secure leads up to 16%. When nurturing the relations with your needs, an email newsletter has a 24% of chance to convert them to the next stage of their buyer’s journey. And the whopping 21% for using email newsletters during the final stage to convert your leads into sales.
And that is not all. Here are more email marketing tips and data to understand your target audience! Nearly 42% of all emails are open on mobile apps while the rest are split between 39.8% of emails open in web apps (such as Gmail) and 18.2% in desktop apps.
Another important question that you should address is: Should you Segment Your Audience? Well, if we check these statistics, you’ll understand why segmented emails perform much better than spamming an entire audience, bombarding them with various emails:
- 100.95% higher click-through rate than non-segmented campaigns
- 9.37% fewer unsubscriptions
- 14.31% higher chance to open your email
- 4.65% lower bounce rate
And lastly, a few more email marketing tips! Email yields timely results for your marketers, it’s highly cost-effective and enables you to test segments, personas and life stages that could help you craft your email marketing strategy. Email is a customer-centric channel where relevant content and your personalised copy can speak directly to what your consumer is looking for from your brand. Do not be afraid to perform A/B testing on various user personas, segment your emails and craft various strategies to see which one is performing the best.