Did you know that “Judgements on a company’s credibility are 75% based on the company website design”?
Or that “94% of your client’s first impressions are design related”? In the continually growing digital world where people use search engines like Google, Yahoo or Bing to make a sale, a website represents your digital storefront. A business’s online presence can make a huge difference in the brand’s growth and success. You need a company website to be your beacon of online marketing, a place where customers can reach out and communicate with your brand. The cornerstone to understand your story and make purchases. A current study has shown that businesses who do not have a website reduce their potential size by 93%. It means that they sell to only 7% of their potential customers.
However, building an engaging company website is not an easy thing. It takes research, analysis, implementation of marketing strategies and design techniques. You need to spark curiosity in your potential visitors, a desire to use the services you offer and generate lead conversion. That is why investing in the right web design company is essential to ensure you have a first-class website.
Firstly, a company website is an effective means for communicating with your customers.
You will be a step ahead of your competitors. You will be talking with your customers, solving their problems and communicating your brand’s identity. Nowadays, people use the Internet daily. 88% of online visitors/ consumers are less likely to return to a site after a bad experience. Keep in mind that having a responsive, pixel-perfect website can go a long way for your business’s growth and recognition.
Secondly, it is an amazing way to ensure brand visibility and credibility
A strategically established web design focused on your target audience is always in the eyes of your consumers. It is easily found on search engines, crafted to attract and engage with your clients and provide an unforgettable experience. It acts as the digital doorway to your brand. Having a professional company website means credibility, making you legit and reliable in the eyes of your customers.
Did you know that 90% of online consumers report that a business’ product or service video helps them make a decision to buy? – This is another great example why having a company website is important in the digital world.
Thirdly, you can provide “social proof” and testimonials of already satisfied clients
So, new potential customers can see them and be encouraged to make a decision and buy your services. That is an awesome shortcut to business trust and loyalty in the eyes of the customers. Social proof builds trust and credibility. You would like to have any positive comment or statement of a happy customer placed on your digital storefront.
Furthermore, you can use testimonials to boost your ads and attract new, potential audiences to your company website. It represents one of the best marketing tools to supercharge consumers’ confidence. They affect their decision to get your services and establish trust! They even spark word-of-mouth marketing and promoting your business. Nowadays, 92% of the customers read online reviews. And 80% of shoppers trust reviews the same as personal recommendations.
Building a high-converting, engaging website focused on your audience is not that easy
It requires a pre-established in-depth research of your competitors. It takes getting to know your consumers’ needs and the ways to reach them.
Crafting a bespoke company website needs many different skill sets including: knowledge of digital marketing, psychology to understand a buyer’s journey, establishing user personas, finding the right touchpoints and deep knowledge in web design. You need to make sure your company website stands out above the competition and is always in the eyes of the consumers. “A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” – Sweor. Your digital storefront is there to constantly attract new customers, engage with existing ones and keep them coming back to it, as well as a beacon of business growth.