Nearly four billion people worldwide use Google as their primary search engine for a wide variety of information. Whether it’s acquiring knowledge or finding a location of a local coffee shop, car repair tips, business trends, celebrity news, there is a popular saying: “Google knows it all”. Marketers and companies spend dozens and dozens of hours and resources on social media marketing strategies, but we always forget the first, most important step, which is optimising our local ranking.
Google is still the number 1 favourite option of every consumer and it highly affects buying decisions. The first thing your potential customers will do when looking for a particular product or service is doing in-depth Google research. According to the latest statistics by Google: 46% of all searches have intent and that business location is the main piece of information sought by local searchers.
But, here pops up the question: How can you be sure that you appear in your client’s search results among all that competition and multiple devices? And the answer is: to have a Google My business listing. This is a free tool offered by Google that provides control over your business’s digital presence through a management system. It has the ability to incorporate search engine results into marketing ventures and it also represents a huge advantage especially for local businesses and local ranking. It can help you become more visible to people googling for your products or services and it is not just an ordinary business listing, but a tool with a wide variety of features providing you benefits from appearing on Google search.
Although it is quite time-consuming, Google My Business will boost your local ranking and make a huge difference if you want to appear higher on Google for your local area. You can manage how your business is displayed on Google Search and Google Maps, along with relevant information such as name, address, contact information, website link and hours of operation.
But, before listing your business for local ranking, it is of vital importance to do your research and ensure that nobody else has already listed it. To find out, check out google.com/business, press the START and begin typing your business name. If someone else, maybe a customer or previous owner has already listed it, the name will show up in your searches. This way, you’ll need to edit this listing instead of starting it from scratch. Creating, verifying and optimising your Google My Business account is an extraordinary opportunity. Google allows you to verify your business via mail, phone or email.
To have a perfect, properly optimised Google My Business listing and ensure strong local ranking, you will need to include the most relevant information such as:
- An Address
- A brief description of your business
- Website Link
- Open Hours
- Phone Number
Regarding the images (which obviously will be the ones that attract potential customers), we highly suggest having:
- A logo
- A Cover Image that perfectly portrays your business services
- Your team
- A finished product
- A bit of behind the scenes for a humanised content
- The exterior of your building for anyone trying to find it
Another invaluable thing that levels up your local ranking to include is a Call to Action which will redirect your potential customers based on the action you want them to do, such as “Book an appointment now!”, “Learn More”, “Buy Now”, “Check it out” etc.
The benefits of using Google My Business for local ranking are numerous. It can seriously boost your digital presence, especially if you are a local business looking to attract more customers from your area. It’ll allow you to:
- Appear in Maps and Local Pack Listings
- Allow People to Leave Reviews of Your Business
- Provide Insights That Give You Helpful Information
- Free and Easy to Use Ways to manage Digital Presence
- Increase your visibility on the Web
- Share the right information to the right target audience
- Answer queries in real-time
- Increase Traffic and Sales
Free Google Advertising
Google My Business supercharge your local ranking and digital presence and is highly beneficial about targeting people in a small geographical location. Having your business listed adds credibility, legitimacy and a sense of trust. They will be able to see that it’s an actual, verified business with reviews left by real people. But, keep in mind that in order to rank in the first 3 searches, you will need regular engagement and constant optimisation of your Google My Business listing. And one of the best ways to ensure engagement is by using social media management tools to maintain a consistent presence, powering up your business to stay ahead of the competition, drive more traffic and get more sales.