Long gone are the days of conventional, follow-the-template layouts for websites and applications to provide a cool user experience. We come to an age where information has been made more accessible than ever. With the growth of digital technology, more and more competitors flood the market doing their best to get the attention of the consumers. The UI/UX designs are changing at a rapid pace, constantly evolving. We are looking for new ways to attract our audiences, keep them engaged and provide them with an easy to use memorable experience that guarantees their coming back. Check out these 4 cool trends that could bring your user’s experience to the next level:
Back in 2019, we immediately saw the potential of voice user interaction and the possibility of it becoming one of the major trends in the next few years. Some of the other trends which skyrocketed fast were touchless interactions and gestures which contributed greatly to the overall user experience. It was proven rather quickly that it’s more convenient for visitors to navigate. This trend set up more challenges for UI/UX designers such as setting up voice chatbots when a visitor stumbles upon your website or ways to make things work on a device with mere movements in the air. It did not take long for the voice user interface to become one of the biggest trends of user experience that will continue to dominate in 2022. By using speech recognition, it allows users to easily engage with technology using voice commands.
It seems like 3D elements have that spark of grasping the attention of your visitors and have been around for quite some time. But, the statistics show that they won’t go away anytime soon. Previously, 3D elements were avoided due to the heavy load and performance. Nowadays, thanks to advanced frameworks, these elements have more details, are larger and their popularity exploded in 2021. According to Zoox, using the 3D interface and high-quality elements makes your website engaging and provides an unforgettable user experience.
Unusual Creative Layouts
As opposed to the regular templates and layouts in the past, nowadays, UI/UX designers focus on unique designs, typography, colours and unusual creative layouts to draw their audiences’ attention. Some of the new ways include unorthodox creative navigation which adds to the immersion of the website such as scroll-triggered animation.
Another amazing approach for a better user experience is using retro fonts and neon colours that could put your website in the “unique” range, ahead of your competitors.
Personalisation of content has never been more important than now. Creating specific content focused on delivering a bespoke user experience for your target audience is highly important. The goal is to identify your target audience, find out their needs, their frustrations, their way of thinking and how you can create visuals that could appeal to them and be easy to use. This means that your users will expect services, products and designs tailored specifically to them. And in return, this approach to user experience boosts your conversion rate. The more personal your app interface or website appearance is, the greater the chance for visitors to swarm and stay engaged with your content.
Using blur effects in your website design has turned out to be a quite functional, visually appealing feature. Blurred elements add depth to your interface, making more important elements of your website immediately stand out. They can also be used to create subtle organic effects with minimal effort and enhance user experience. For example, you can use a photo that already has several soft colour transitions and blur it to get that natural colour blend.